For this project, we researched in class about Dieter Rams and his products. RAMS is a design documentary, but It also emphasizes on the sustainability of his products. The assignment was to create 10 posters that are based on the '10 Principles of Good Design'.

Brief

Age: 20 - 45
Consumer:
Collectors, interior designers, cultural institutions
Words that associate with:
Minimal, streamlined, classic, innovative
Characteristics: Home Decor, vintage enthusiast, appreciation for design

Outcome

I came up with a set of posters that shows the 10 Principles of Good Design within some of the Braun brand products. The background color of each poster, matches the color of the chosen product. It helps to define his work and highlight the timeless elegance of each of Braun's product.

coffee grinder
Jurgen Greubel
radio
alarm clock
turntable
06 Radio
radiogram
Control Calculator
Aeromaster Coffee Machine
Coffee Mill

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