A personal project that is part of my culture. I am a coffee lover, so therefore I appreciate the taste of coffee. Ancient Incan is an authentic, rich, bold coffee that is cultivated in Peru. The coffee that is grown there, comes from the highlands, around Machu Picchu. That is where the Inca Civilization used to live at. Their history inspired me to design a coffee bag that resembles the history and using related colors to describe the type of roast from light to dark.
Age: 20 - 45
Consumer: Exporters, coffee shops, home brewers
Words that associate with: Rich, aroma, earthy, smooth
Characteristics: Coffee-lover, value seekers, sustainability
Used a line drawing of Machu Picchu that relates to the brand's name. The color of each coffee bag differs based on the type of roast. Each roast bag holds a different Inca symbol. The brand will enhance the customer's experience in tasting Peruvian coffee that grows in the high mountains of Machu Picchu.
