For this project, we had to create an Interactive Poster. We had to choose was brand/company we wanted to focus on. I chose BMW because I am a fan for their vehicles, but also found an inspiration to showcase 2 different posters. It showcases the type of customization you can do for the vehicle you want.
Age: 21 - 40
Consumer: Brand Loyalist, driving enthusiast, high-income earners
Words that are Associated with: Luxury, versatility, customizable
Characteristics: Innovative, career-oriented, high standards
I researched all different types of vehicle models that BMW have, and the different kinds of customizations that each model can be equipped with. The I5 M60 and the X5 stood out the most for me. In the posters, they have animations that showcase the different types of customizations that you can make for the vehicle model which vary from exterior color, Wheels, and Additional Packages. The posters will provide a message for future customers who want to build their dream car.
