Talon is a cologne brand that emphasizes on the attributes of an Owl. It emphasizes on Wisdom, Precision, and Strength. Each attribute showcases a specific type of scent that gives off based on each attribute.
Age: 25 - 45
Consumer: Status seekers, confident, aspirational lifestyle
Words that are Associated with: Prestige, fragrance, distinctive
Characteristics: CognoScenti, classy, leadership
I created 3 different scent colognes that relates on some of an owl's attributes. Each attribute has a color that describes it. I decided to implement this idea to the color of the packaging, The Visual Identity of the brand is the owl's face, as the primary logo.
